My take on it was it took the Nielsen-Hayden crowd to actually *find the hook*; it was rather well buried in the bait. You had to seriously know your publishing industry to get it.

The other flap that's going on about it is the fact that the vast majority of the available results are white males... although what gets me about the flap is that the folks flapping are making more of the racism and sexism than they are the fact that this is very subtle spam... when the focus of a page is trying to make a buck off unsuspecting wannabes the idea that the page authors would actually put effort into getting things right is (correctly, according to the thread I read) laughable.